Keel Toys is one of the UK’s largest and most respected soft toy manufacturers, with a heritage spanning over 75 years. Based in Ashford, Kent, the company is family-run and prides itself on its strong design credentials, with all products created in-house by an experienced British design team. Each toy is carefully crafted to combine appealing, character-led design with safety, softness, and lasting quality — making them a favourite among children, parents, and collectors alike.
A standout achievement in Keel Toys’ evolution is the launch of the Keeleco range, a ground breaking collection of soft toys made entirely from 100% recycled plastic waste. From the super-soft plush fabric to the stuffing inside, every component is crafted using recycled PET bottles. The process supports a closed-loop manufacturing system that significantly reduces environmental impact, setting a benchmark for sustainability in the toy industry. Keeleco toys not only look and feel great, but also help raise awareness around eco-conscious consumer choices.
Keel Toys continues to lead by example, showing that quality, creativity, and sustainability can go hand-in-hand. With their commitment to responsible sourcing, UK-led design, and innovative green production, the company remains a trusted name in plush toys — beloved for both its ethical values and its engaging, beautifully made products. Whether it’s a cuddly woodland animal or a London landmark plush, Keel Toys combines British charm with a commitment to the planet.