Daniel Seffans Deckchair


About Daniel Seffens

Daniel Seffens Graduated from Croydon College in Graphic Design in 1998 and has 15 years' industry experience as a Graphic & Web Designer / Art Director. Daniel joined Bloomberg in April 2000 as a Junior Designer and is now part of the Campaign and Concept team for Bloomberg's Internal Agency.

He is responsible for designing and implementing creative campaigns that help to define the company's brand. Passionate about all things creative, Daniel especially enjoys the digital arts and brand design. He is a keen traveller, and a cookery and cycling enthusiast.

Deckchair Design

Daniel entered into the Bloomberg Design Competion for Deckchair Dreams 2013 and his design was selected as the winner.

He was inspired to enter his design into the competition as he thinks the Royal Parks are fantastic. He told us he thought they offer much needed open spaces in an ever-increasingly built up city! As a keen cyclist, he has a soft spot for Richmond Park and the safety and serenity it offers away from the busy roads.

About this design, he says:

I recently read an article highlighting how pesticides are contributing to declining numbers of bee colonies across the UK. When I read the brief I was instantly reminded of this issue and wanted to celebrate the bees that help to make London's Royal Parks so vibrant. The simplistic beauty and intricate structure of the hive formation (complimented with giant bee!) seemed the perfect image to represent the theme of Nature's Grand Designs.


  • Solid Merpauh wood deckchair frame (from a sustainable source) hand finished with natural Teak Oil
  • Printed artist’s woven canvas, suitable for outdoor use
  • Deckchair dimensions when flat = 130 x 60 x 6cm

Delivery Details

  • Each deckchair is made to order so can take up to three weeks to be delivered, but we aim for your order to reach you sooner
  • Deckchair orders are dispatched on next day delivery; we will notify you when they have been dispatched.
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